Articles

Could you design a building blind, using only touch? Blind architect Chris Downey does – & the results are amazing.

Want to make your customers buy something? Let them touch it. Joann Peck explores the world of conversion psychology, and what this latest weapon in the marketeer’s arsenal means for consumers

If you want to maximize your marketing ROI, you need to test, test, test. And this is just as true for print marketing as for any other media.

David Sax enthuses about the success of the analogue fightback in the digital age.

Why Traceability is Essential in Modern Textiles

We believe that actions speak louder than words when it comes to sustainability. That’s why we’re taking meaningful steps to decarbonise our global business – hand-in-hand with scaling up nature-based solutions.

You already know that trees are used to make paper. You probably already know that trees can also be used to make fibres for textiles. But cutting down trees to make things is bad, right?

In our fast-paced world, typified by its burgeoning consumerism and its use and discard mentality, fashion is a fickle mistress and responsible textile production is fraught with challenges.

Kenzo collaborated with Sappi to enhance its Flower perfume packaging using Algro Design, a solid bleached board (SBB) known for its high brightness and unique tactile feel.

Love reading? Your local independent bookstore is the place to browse for new gems from the world of book publishing.

Victoria Hattersley spoke with René Köhler of Sappi Europe on expanding barrier papers as the industry shifts from fossil-based materials.

Exciting new developments in paper packaging