Sappi Europe, a leading producer of high‑quality graphic papers, today announces a price increase of €50/ton on its Woodfree Coated (WFC) sheets portfolio, effective 16 March 2026.

Commenting on the results for the period, group CEO Steve Binnie said: “Market conditions remained challenging during the quarter with ongoing macroeconomic pressures, subdued consumer confidence and overcapacity driving pricing declines across all product segments.”

While tea remains the world's most consumed beverage after water, the way tea brands create value is changing fast. Wellness priorities, sustainability concerns, and new EU and other international regulations are fundamentally reshaping how tea is sourced, marketed, and experienced.